Creatives understand that design is in the details, which includes kerning, layering, pixel pushing, and all the other elements that go into making a beautiful website.
But what if your website isn’t quite where you want it to be, and you’re having trouble coming up with solutions? Fortunately, there are a few basic things you can do to improve the appearance of your website, and we’ll show you how.
1. Get motivated by your more skilled competition.
If someone is unhappy with their abilities, they should seek out and copy something that inspires them. The first guideline I follow is to search for someone in whose shoes I wish to be.
Use rivals in the top 1% of your industry as a guide to the direction you should be moving. If you’re in their industry, like e-commerce, and they’re outperforming everyone else, you should probably be studying their book.
2. Don’t over-complicate things
“What is it about website design that I find appealing? It’s all about aesthetics for me. Is the website clear enough for me to know and comprehend why I’ve come to the site? Is it simple for me to find what I’m looking for on the site? Is the website simple to navigate? Is it attractive?
I don’t believe we need to be fancy just for the sake of being fancy. I’d rather have a static website than one with a lot of flair that makes it harder to utilize and find what I’m looking for.”
3. Your site’s aesthetic should attract your target audience first (even if that might not be you)
“The aesthetic of your website is determined by your skills and the target audience for your brand or website endeavor. If you’re a brand that wants to produce highly beautiful projects, I’d display my website in that manner to attract the folks I’m seeking to employ. I would utilize trends if I were attempting to be recruited to develop trends.
So, how do you stand out with your website? Make websites that attract the people you want to employ. That’s all there is to it. It also requires study to learn about your consumer base and what they want to see from you.”
4. Make it easy: the user journey should be clear, simple, and intuitive
“Examine why visitors visit your website. Do you make it simple for them to find their way around? Don’t have people watch a 15-second video before they get get to what they came to your site for in the first place. Make the flairs where they won’t have an impact or will distract your viewers from what they came for.”
5. Choose interactive elements sparingly
“When we want to encourage our users to take action, interactive components are ideal. On YouTube, for example, the like button is heavily encouraged, thus clicking it results in an interactive explosion. “Damn, that’s actually very hot!” I think when I push the like button. As I watch more videos, I’m more inclined to click that button. So, to encourage the sort of user activity we desire on our platforms, provide interactive components.”