What should you put on your business card? It’s a difficult question to answer. A business card with just the appropriate information (and a great design) will catch people’s attention and help them remember you. It’s something about you, or your pitch, that makes people remember you.
1. Your name and contact information
Every business card should feature the essentials, regardless of how you choose to design it.
It almost goes without saying, but there are far too many lovely cards out there with no way of knowing where they came from. Consider a fantastic website that takes a long time to load. You’ll just go on to the next item.
Every business card must have a few essential elements:
- Name and company name (if you have one)
- An email address or phone number are examples of basic contact information.
- Something that identifies your profession — designer, photographer, web developer, and so on.
- URL of your website where you may display your work
2. A visual representation of what you do
A fantastic photo can elevate a standard business card to new heights. Use a graphic that represents what you do or your job on the card itself to make a visual impression on new contacts.
This is a popular choice among photographers and painters, but it might be difficult for web developers. Look for a small-scale picture that is crisp and easy to grasp. (If you choose a regular size, your canvas will be no more than 3.5 inches by 2 inches.)
3. QR code
Because they give a digital means to interact, QR codes are one of the most popular design components on business cards. Users may scan the code to remember your contact information, visit your website, or obtain directions to your location.
Choose this choice when you consider what to include in your QR code. You may also measure how many people are clicking from your business card by using a QR code with tracking or a UTM-based link.
When it comes to the design, just make sure the code is large enough to scan easily.
4. Vibrant Colors
Business cards in black and white might be monotonous. High-color images that link to your personal (or business) brand and personality will make a big impression.
Using thick paper with a color edge is one of the greatest ways to ensure that your card stands out. Because most business cards will be narrower (too many people do this to save a few dollars) and have a white edge.
A thick card with a color edge is far more memorable, shouts quality, and is simple to spot among the infinite stacks of cards collected at professional conferences or networking events.
5. Textured effects
Make the most of the fact that a business card is a tangible medium by include something that consumers can see and feel.
Choose a textural finish like letterpress or foiling. For manufacturing, use high-quality printing (rather than duplicating) so that the lettering on the card have a faint elevated quality.
To make the most of a tactile design, opt for a laser cutout or curved or unconventional edges. The longer a person examines these elements on your card, the more likely they are to remember it – and what you do. It’s a simple method to leave a lasting impression.
6. Fantastic Typography
Great typography is a must-have aspect in practically every design job.
Typography is essential for producing a design that people can comprehend, even with something as simple as a business card. Typography that is too tiny is a typical issue in business card design.
Like any other project, a good business card design has a typeface hierarchy and structure. Don’t be scared to use capital letters when writing significant things like your name or what you do.
Make use of simple, easy-to-read typeface. This is especially significant if your name is unusual, or if your company’s or location’s name or address contains tricky terms or spellings. Make things as simple as possible for the user.
7. Plenty of White Space
Don’t pack too much information into your business card.
A bit of useful space can improve business card usability, in addition to all the reasons why white space is beneficial for the design. It allows the receiver of the card to jot down notes or write down information that they may need later.
If this is a common occurrence, try using a matte or flat finish so that writing notes right on the card is simple and ink does not spread.
8. A CTA or Promo
Business cards, for example, do not come with the same quantitative ROI or statistics that many of us are accustomed to with digital products. After a meeting, include a call to action or a discount code for a product or service to track who is looking at and engaging with your card.
It’s not a foolproof approach to track results—many people never use coupons—but it may help you give users something in return for their time. Why not test out an intriguing call to action or promotion to see if it can at least bring some traffic to your website or produce emails or phone calls?
You don’t have to be dull just because you need a business card. Make a good first impression with a well-designed business card that explains who you are and what you do. To reinforce that impression, use high-quality paper and printing procedures.
Also, don’t be scared to use your imagination. In the creative industry, your business card should not only tell people who you are, but also show off your flair.