An examination of the connections between multiple brain models, decision-making, and user experience Brain & Survival instinct βThe human brain, in all its staggering complexity, is the product of millions of years of evolution.β Humans have grown physically and psychologically throughout millennia, and they have had to adapt to their environment in order to live. This …
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Good product design necessitates constraints. Here’s how you employ them to assist users in making better long-term decisions. “Constraints are powerful cues that restrict the range of options available. Even in a fresh circumstance, the intelligent application of limitations in design allows individuals to quickly discern the best course of action.” The Design of Everyday …
Read More → Behind the B campaign, from Nice and Serious, Kingdon and Sparrow, and Innocent March was B Corp Month, an annual event aimed towards raising awareness and celebrating all things B Corp. (the certification means business are meeting high standards of social and environmental measures). Nice and Serious in London collaborated with King and Sparrow in …
Read More → What should you put on your business card? It’s a difficult question to answer. A business card with just the appropriate information (and a great design) will catch people’s attention and help them remember you. It’s something about you, or your pitch, that makes people remember you. 1. Your name and contact information Every business …
Read More → Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
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