Behind the B campaign, from Nice and Serious, Kingdon and Sparrow, and Innocent
March was B Corp Month, an annual event aimed towards raising awareness and celebrating all things B Corp. (the certification means business are meeting high standards of social and environmental measures). Nice and Serious in London collaborated with King and Sparrow in Falmouth and Innocent’s in-house team on a campaign to promote the efforts of the over 4,600 B Corps throughout the world. The result is the Behind the B toolbox, which is designed to help businesses create social media and other out-of-home awareness efforts. Businesses were allowed to use their own graphics to depict what goes on behind the scenes at a B Corp by using the letter ‘B’ as a framing technique across visuals. Each of the three creative teams are B Corps themselves.
Design Bridge’s new craft beer line for Greene King
Design Bridge looked to Britain’s past for inspiration when creating a new line of beers for one of the country’s oldest breweries. Greene King’s four artisan beers all have designs based on British folklore tales. Level Head, a session IPA, is named after St. Edmund, an East Anglian ruler whose decapitated head was claimed to be restored to his body by a talking wolf. The removed head in Design Bridge’s design represents a “perfectly crafted beer.” Meanwhile, Western Zeph is inspired by the 17th-century transatlantic pilgrimage of West Country pilgrims to America. The studio used a vibrant color palette and unique font selections to contrast with the old stories.
Nexus Studios’ music video for “Best Day of My Life”
Best Day of My Life, Tom Odell’s new song, is about subdued optimism. While the title indicates something more joyful, the music and lyrics depict pleasure in a more introspective light. Nexus Studios used “hypnotic” animation to capture that ambiguity in its music video, which was inspired by post-pandemic feelings and the highs and lows of ordinary life. A biker explores a city with a shifting backdrop of falling leaves and road markers in this pretty basic movie. Manshen Lo, director of Nexus Studios, says, “I sketched the biker front on, facing us, to depict Tom’s openness and the process of losing inhibitions.” Sally Rooney’s latest novel, Beautiful World, Where Are You?, features a cover created by Lo. The character was purposefully designed as gender neutral, Lo explains, and the drawings were animated by Duncan Gist.
Everyone Forever and Artfelt collaborated on a digital lighting installation for Sheffield Children’s Hospital
For a long time, design has been utilized to make hospital surroundings more comfortable for patients. Sheffield Children’s Hospital’s walls are brought to life by a new initiative by Artfelt, a children’s hospital arts program, and Everyone Forever, a digital design firm. Young cancer and leukaemia patients will soon be able to see a variety of colorful characters come to life in their surroundings, ranging from flamingos to elephants. The projections are intended to provide a diversion for the patients while also raising funds for the facility, according to the project’s design teams. People may donate via an app and pick which animals will come to life, allowing them to entertain patients from afar.
Alex Pankiv Greene and For Them’s in-house team created the branding for For Them.
This month, For Them, a queer health business focused at the “gender-expansive community,” unveiled a new look inspired by nature. The brand’s main product right now is a line of chest binders, but it will shortly offer a membership program. Designer Alex Pankiv Greene and the brand’s in-house creative director Kate Vozella were in charge of the new style. “Where real fluidity, growth, and expansiveness are already existent,” the design team went to the natural world for inspiration. A series of icons, for example, is inspired by the flowing forms found in nature. The “feminine” color palette of the previous branding has been changed with a broader palette in the goal of creating a “bolder and eye-catching” image. The typeface has received a lot of attention, with the designers attempting to strike a balance between “dominant strong lines and gentle twirly cursive.” According to the design team, the new wordmark is an attempt to portray “queerness as a constructive tension between differences.”
